Rocketman Jars for the Elton John Aids Foundation Print, Illustration - 2023-2024
Over the past few years W Studio have been responsible for conceptualising, designing, and promoting a series of FOUR limited-edition Marmite jars. Including creation of the social content and in-store point-of-sale materials to go alongside the launches.
After assisting on past jars, I got to lead the management and design of the final exclusive jar of the collection.
The artwork is inspired by the 1983 hit single 'I'm Still Standing'.
The design is bright and bold in style, drawing from scenes in the iconic music video - from Elton's outfit to the colourful dancers.
It’s all about envoking empowerment, celebrating personal resilience and individuality.