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TINDER x CHET LO
Creating event invites and experiential collateral for the launch eventWe aimed to incorporate the nuances of authentic connection and the ‘messiness’ of in-app romances through a collection of slogan tees. Partnered with fashion designer, Chet Lo we created “The Lovestruck Collection’.
We created a sub-brand for the ‘Lovestruck’ launch party, with the animated logotype further embodying that unexpected and spontaneous nature of modern-day dating.
The event invites sit the set of striking launch photos centre stage, driven by the contradicting and strong emotions captured by the slogans on each of the tees. A simple yet stylish collection of exclusive invites, ready to be paired up with a suitable recipient.
To take the IRL element of the campaign even further, we dropped the collection with an invite only party, unveiled at a secret location in Shoreditch.
We curated 6 art-installations for the slogan t-shirts around the space, each one using mixed media and a variety of production methods.
From a stack of retro TVs, to larger than life 3D lips covered in Chet Lo’s iconic spikes, everything was tailored for social first photography.
Check out the post-event video below: