WENZEL’S - THE BAKERS

When Paid Ads become a whole new Brand Refresh
Identity, Digital, Print - June 2025

What began as a series of animated ads promoting a new sign-up offer for Wenzel’s, the rapidly growing North London bakery chain, quickly evolved into a full-scale brand refresh.

Impressed by our initial creative pitch, the client expanded the brief to include a bold new tone of voice and visual identity. 
We rolled this out across motion and print, from in-store POS and packaging to coffee cups, sandwich sleeves, and a fresh new look for their fleet of delivery vans, and many more.






© SJH
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2025