THE CLOCKWISE CAMPUS
Providing a digital Campus for members and the public to connect, collaborate and interact3D, Metaverse, Art Direction, AR - Dec 2023
Serviced office company Clockwise came to us because they wanted to build the first ever VR compatible co-working space in the Metaverse.
We knew it had to be inspired by Clockwise’s physical offices, and provide a digital platform for its members and the public to connect, collaborate and interact within a variety of spaces, including dedicated meeting rooms, desk spaces, an events amphitheatre and a contemplation room.
Bringing architectural firm MoreySmith’s initial vision to life, we develeped the Clockwise Campus without the confinements and barriers of physical space - a utopian version of their traditional offering.
Building this fully immersive, VR compatible world from the (digital) ground up and thus designing mindfully to ensure it could become home to an exciting schedule of large-scale digital events, from talks and presentations to more intimate panel discussions and fireside chats from industry pioneers and inspirational figures.
This opened up many opportunites for me, from both a managerial and client servicing perspective. Being project lead - I had full responsibility of setting manageable
deadlines and communicating progress and obstacles with the client, to selling in new ideas and deliverables as the project evolved. My 3D skills in Blender and Unity were put to the test as we constructed the space with user experience in mind, aiming to provide a more professional offering within the metaverse.
Alongside the creation of the immersive world itself and the wayfinding within, other deliverables included:
AR FILTER
A Portal to the Campus
As I continued attempting to sell-in metaverse activations, the quick realisation was made that it is quite a niche offering that most clients aren’t ready to take the leap towards yet. In order to make it more accessbile to a larger audience and give social media users a taste of what they’re missing out on, we put a push on 3D AR Filters. Placing an interactive portal within your environment that can then be explored through your phone.
E-VITES
Virtual event invitations
It only made sense to provide the client with a set of on-brand, re-usable e-vites that they could keep re-using dependent on where in the Campus they were hosting an event. Whether it’s a panel discussion in the amphitheatre, a brainstorm in a meeting room, or a chilled chemistry session in the contemplation room.