CARNABY: SOUNDS OF SUMMER
Creating a sub-brand for their Summer Programme Branding, Print, Experiential, 3D - July 2024
A summers day on Carnaby Street. You think fashion, vibes, music, good food and drink.
We developed a to-the-point identity to reflect the areas vibrant culture and creativity.
Then using 3D to visualise the stage concept and design.
Performances, curated in association with Soho Radio, transformed Carnaby Street into a stage. With free curated sessions of eclectic live music, spoken word and DJ-led parties.
The primary aim of the Sounds of Summer logotype was to encapsulate the vibrant culture and musical heritage of Carnaby.
- Typeface: robust, dynamic, timeless
- Blend storied legacy with contemporary culture