CARNABY: SOUNDS OF SUMMER
Creating a sub-brand for a series of events on the famous streetBranding, Print, Experiential, 3D - July 2024
A summers day on the iconic Carnaby Street definitely gets you feeling a kind of a way. You think fashion, vibes, music, good food and drink. So when the faces behind this London cultural hub approached W to help brand up a Summer programme that would be spanning across July & August, all of these things were already in mind.
We created a to-the-point identity to reflect the areas vibrant culture, creativity, and innovation.
The inaugural event, curated in association with Soho Radio, transformed Carnaby Street into a vibrant musical hub, celebrating Soho's rich legacy and contemporary talent. With
free curated sessions of eclectic live music, spoken word and DJ-led parties. The launch week saw a powerful headline performance by critically aclaimed British rapper Kojey Radical, and each week different upcoming artists take to the stage helping to create a community atmosphere and encourage more people to stay in the area.
The primary aim of the Sounds of Summer logotype was to encapsulate the vibrant culture and musical heritage of Carnaby.
- The robust yet dynamic typography exudes a sense of energy and timelessness, directly referencing the rich history of music that has defined Carnaby Street over the decades through the visual anchor of the vinyl icon.
- The contrast of the italicized "OF" subtly bridges the gap between past and present, mirroring Carnaby Street's ability to blend its storied legacy with contemporary culture.
- The ink traps in the lettering subtly nodding to the more niche movements and groups that have influenced the development and history of the iconic Street.
- On a whole it speaks to both long-time fans of Carnaby Street's musical heritage and a new generation eager to explore its modern-day offerings.
The colour scheme we landed on perfectly captures the vibrant diversity of Carnaby Street and the brightness of summertime in London.
- The white attempts to symbolise the blank canvas of creativity that Carnaby Street offers, highlighting the street's continual evolution and its openness to all forms of creativity.
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While Carnaby Yellow radiates the energy and warmth of summer in London, capturing the lively atmosphere of this iconic area, where fashion, music, and art converge in a celebration of expression and individuality.
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Soho Black adds depth and sophistication, reflecting the rich history and allure of Soho.
Together, the brands simplicity but subtle hints embody the
inclusivity, vitality, and unique spirit that define both Carnaby Street and a London summer.