SPOTIFY x MORLEY’S
Flipping a classic playlist into a spicy IRL cultural collaboration.
Print, Experiential, Motion - May 2022
For music streaming powerhouses, Spotify, we turned the UK's biggest playlist 'Hot Hits' into a tangible collaboration with London's cult chicken shop brand, Morley's.
Through the creation of bespoke collab Spicy Wings boxes, a tasty set of posters, and various other experiential collateral to dress up the stores during the activation; together, Spotify and Morley's served all four corners of London. With Finsbury Park representing the North, Brick lane bring it for East Londoners, Acton Town out West, and finally the South represented by Morley's Greenwich - some of the favourite home branches of London's music artists.
It was lapped up on social and traditional media too, with the two week activation completely sold out, night after night.